CRM + BRAND MANAGEMENT
“Retailers’
cautious approach to CRM is paying off. To stay on course, retailers
must pursue a CRM strategy that matches their customers’ expectations.”
Forrester Research, 2005.
“In order to take full advantage of shopping data and trends
in consumer marketing, companies must send offers to customers from
multiple sponsors, increasing customer satisfaction.”
Linda Dillman, CIO, Walmart
Topics
- Customer-centric Marketing Services
- Gift Certificates
- Loyalty Programs
- Brand Management
- Marketing / Consulting
- Store Design and Planning
- Interactive Shopping
- Internet
- Merchandise Planning
- Network Equipment
EXAMPLE CIRCULATION
7-Eleven, Abercrombie & Fitch, Amazon.com, Barnes & Noble,
Bed Bath & Beyond, CompUSA, Costco, CVS, Duane Reed, Ebay, Gadzooks,
Gap, Home Depot, Lowes, Radio Shack, Saks, Sears, Staples, Starbucks,
Target, Tiffany, Walgreens, Walmart, Whole Food Markets
|
