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AberdeenGroup is the leading provider of fact-based research and advice for the global technology-driven value chain, delivering solutions for business and technology executives. Our portfolio of research-based solutions comprises benchmarking, market and solution assessments, solution selection and sales acceleration programs, and networking conferences.

BENCHMARK REPORT:
The Empowered Point of Service: The Customer Regains Her Kingdom

While some retailers continue pounding the drumbeat of low prices or endless promotional sales events, consumer demand for improved service along with those low prices pound even louder. In response, retailers are expanding their customer touch points and points of service in hopes of re-engaging the ever-less loyal customer.

RESEARCH BRIEF:
Corporate-wide, Customer-Centric Focus a Key to Retail Success

The same intense focus Wal-Mart has used to drive costs down must be communicated across enterprises that strive for customer-centricity. Creating a customer-centric in-store experience requires interdepartmental communication and collaboration, along with enabling technologies.

The main aim of EuroTag is to provide its members with an in-depth understanding of the various types of tagging products and technologies as they arrive in this busy market sector. EuroTag also clarifies the standards that are emerging to govern the operation of these products. In particular, EuroTag addresses the harmonisation of European tagging initiatives, and ensure that the right degree of interoperability exists between products and across borders.

EuroTag provides its members with topical information relating to applications and
current case studies of tags in action. Members also benefit from direct contact with
tag integration suppliers who may advise on how tags can be introduced within products, and how mechanisation can improve the automation of integrating tag production into conventional print and packaging environments.

http://www.eurotag.org/

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